Challenge
Transforming early outbound efforts into a scalable, consistent revenue engine.
Apex, a high-growth staffing and workforce solutions firm, had always relied on strong sales instincts but not a predictable system.
Vice President of Sales Troy Dinkel was skeptical of agencies after past disappointments: too salesy, overpromising, and not built for long-term success. What he wanted wasn’t more noise, it was a repeatable outbound system powered by personalization, consistency, and clear ROI.
As Troy put it:
“When someone comes off really salesy, I’m turned away immediately. But Pursuitz didn’t try to sell me; they said, ‘let us show you.’ That’s what made me say yes.”
— Troy Dinkel, Vice President of Sales @ Apex
Even before measurable ROI, Troy expected value in the form of insights, structure, and a better outbound strategy. What he got was far more.
Solution
Pursuitz built a full outbound engine combining human-led strategy with AI-powered consistency.
We rebuilt Apex’s outbound from the ground up:
- Hyper-targeted ICP strategy across key industries
- Peer-to-peer messaging that felt personal, not robotic
- Follow-ups that stayed consistent without annoying prospects
- Nurturing to keep Apex top-of-mind
- Clear reporting on replies, leads, and pipeline
This was not a “blast and pray” system. It was a layered, compounding engine that steadily built trust with prospects.
“Your consistency is what makes this work, not a one-and-done approach. You stay top of mind without being annoying.”
— Troy Dinkel, Vice President of Sales @ Apex
As conversations increased, Pursuitz helped Apex track and convert those opportunities into real proposals and pipeline.
What started as skepticism turned into a partnership:
“Over time, it stopped feeling like vendor–client and more like working with people who genuinely wanted to see Apex win.”
— Troy Dinkel, Vice President of Sales @ Apex
Results
From zero structure to a predictable, high-quality pipeline.
1,188 prospects reached
319 replies (26.8% reply rate)
59 qualified opportunities (18.5% of replies)
7 proposals sent (11.9% of leads)
$1M+ in potential revenue generated
Apex didn’t just get leads, they built a repeatable pipeline motion that will continue to produce results long beyond the engagement.
