Challenge
Turning inconsistent outreach into a predictable outbound engine.
BMS Tech Sales, a recruitment specialist in tech sales hiring, needed more than volume. They needed a repeatable outbound system that could scale across the U.S. and UK, without losing the human touch.
After several failed agency partnerships, Director Dan Carroll wanted to rebuild from scratch. The team’s main challenge: previous outreach felt robotic and produced short-lived results.
They needed a long-term pipeline motion, one that compounding results over time.
“I’d been burned by agencies before, so I was cynical. But instead of dropping the conversation, you kept a human, open dialogue. That’s what got me to give it a real chance.” – Dan Carroll, Director @ BMS Tech Sales
Solution
Pursuitz built a personalized outbound engine that delivered quality at scale.
We rebuilt BMS Tech Sales’s outbound strategy around decision-makers in U.S. and UK tech companies, using personalized, founder-led messaging that felt authentic, not automated.
Follow-ups and re-engagements were managed automatically through Primeforge (powered by Salesforge), ensuring no lead fell through the cracks.
Instead of “set and forget,” we took a compounding approach, consistent volume, steady iteration, long-term payoff.
“The momentum built steadily. You don’t get results in the first month, the real traction shows up in months three and four. But once it hits, it works.”
By managing callbacks, follow-ups, and active deal tracking directly in Primeforge, BMS Tech Sales gained both clarity and consistency in their pipeline.
Results
From static outreach to a predictable growth system.
- 3,075 prospects reached across the U.S. and UK
- 390 replies (12.7% reply rate), outperforming industry benchmarks by 2–3x
- 104 qualified opportunities, over one in four replies became a sales conversation
This motion transformed BMS Tech Sales’s outbound from sporadic to systemized. It wasn’t a “burst” of leads, it was a steady pipeline machine that kept compounding month after month.
“Professional, personal, and definitely not another AI engine. We’ve had several near placements and a growing list of real opportunities. If you asked me today whether I’d stop working with Pursuitz or continue, I’d continue for sure.” – Dan Carroll, Director @ BMS Tech Sales.
