Challenge
Turning a single-channel outbound motion into a multi-channel pipeline engine
Spark Recruiting already had an outbound machine running through large-scale email marketing. The system worked, but Michael Lee (CEO) and Courtney Zimmerman (Director of Ops) knew that relying on one channel limited growth potential.
They wanted another way to generate warm, sales-ready conversations without slowing down their existing GTM motion.
The goal:
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Reach the right hiring decision-makers in healthcare, logistics, and warehousing
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Build a consistent stream of qualified meetings
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See measurable ROI, fast
“They do exactly what they say they’re going to do. If you want to trust a partner that will get you to an outcome, they will. They don’t stop.”
Michael Lee, CEO @ Spark Recruiting
Solution
Layering LinkedIn outbound into a proven sales motion
We designed a targeted LinkedIn campaign to run alongside Spark’s email engine. The focus was on decision-makers who controlled budgets and hiring timelines.
Every outreach was personalized. Follow-ups were strategic, keeping prospects warm without flooding inboxes. And as soon as someone showed interest, we handed them directly to Spark’s team for immediate conversion.
This wasn’t about spraying messages and hoping for a reply. It was about building a complementary growth channel that plugged directly into their existing salespipe, and moved it faster.
Results
A compounding ROI that started in weeks
Within weeks, the new channel started producing:
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53 warm leads, referrals, inbound interest, and booked meetings
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$41,400 in realistic pipeline revenue (and growing)
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590% ROI potential from confirmed placements already on the board
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More opportunities in advanced hiring stages
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High-value prospects with multi-role hiring potential
Courtney put it simply:
“You’re fast, prompt, enjoyable to work with, and in there every day.”
By pairing channel diversity with precision targeting, Spark didn’t just add another campaign, they built a second growth engine.
