Challenge
Turning scattered outbound into a predictable pipeline engine
When we first connected with Jonas, CEO at Virtuall, the team had a strong product and early traction. But they struggled to convert that into consistent sales momentum.
Their initial growth came from a mix of outbound experiments. It was resource-heavy, inconsistent, and produced limited results. They weren’t targeting the right people. Messaging lacked structure. Follow-ups were irregular.
After partnering with another agency, results still didn’t come through.
In the two and a half months before our engagement:
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Only 400 prospects were reached
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Around 30 total leads were generated
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Just 3 conversations made it to the sales stage
For a product built to serve 3D-focused teams at scale, this wasn’t going to cut it. Jonas needed more than just a lead push. He needed a team to build an outbound engine that would scale with the business, a system that delivered pipeline, not just activity.
That’s when we stepped in.
“We always felt Pursuitz was hands-on throughout the process. Their follow-up system was solid, they didn’t just send messages and disappear. They actively helped us manage the pipeline and supported us every step of the way.”
Felix, CPO @ Virtuall
Solution
Pursuitz rebuilt Virtuall’s outbound from the ground up, targeting buyers, not just users
We began working together in March 2025. Our goal wasn’t to run a short-term campaign. It was to design a system that could keep momentum over time.
We started by shifting the target personas. Rather than going after end users, we focused on the real decision-makers. From there, we rewrote messaging to speak directly to their outcomes. Every message was personalized. Every step was tracked. And most importantly, we iterated every two weeks to make sure it stayed sharp.
We treated outbound like a product, launching fast, collecting feedback, and optimizing constantly.
By the end of the first 90 days:
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Virtuall reached over 4,000 prospects
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Generated 288 replies (6.5% reply rate)
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Converted 160 of those into qualified leads
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55% of replies became leads
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20% of those leads signed up directly
What stood out most was the speed of iteration. We didn’t stick to what worked once. We evolved it. Weekly.
“One thing that stood out was how flexible and strategic the Pursuitz team was. They constantly tested and iterated different angles, which really helped us dial in what resonated with our audience.”
Jonas, CEO @ Virtuall
This wasn’t about chasing a few lucky replies. It was about building a repeatable system that could feed Virtuall’s GTM motion long term.
Results
From stalled outbound to a compounding pipeline motion in under 3 months
In just 90 days, Virtuall’s outbound transformed from underperforming and unfocused into a consistent growth engine.
The shift wasn’t just in volume, it was in quality and conversion.
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540% increase in lead volume
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20% of all leads converted to product signups
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55% reply-to-lead conversion rate
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4,000+ high-fit targets reached
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New sales conversations booked every week
Most importantly, the system didn’t stall. It evolved. Messaging, targeting, cadence, all improved week over week, driven by data and feedback.
Today, Virtuall has a pipeline engine that reflects the quality of their product, and a strategy that’s compounding.
