From zero outbound to 409 qualified leads, 6 clients closed, and an estimated 5× ROI
| 409 Qualified leads generated | 4,542 New network connections |
| 1,379 Replies received | 30.4% Reply rate |
| 6 Clients closed | 29.7% Reply-to-lead rate |
| $300K Estimated pipeline revenue | 1.5 years Duration of engagement |
Challenge
Niuro, a Chilean outsourcing and offshoring software development firm, was looking to expand its client base among companies operating in the U.S. market, a competitive space where cold outreach rarely converts without the right targeting and messaging strategy. They needed a reliable, scalable outbound engine to generate consistent pipeline without relying on referrals alone.
Solution
Pursuitz built Niuro’s outbound pipeline from the ground up: defining the ICP, crafting personalized messaging for both email and LinkedIn, and implementing a structured follow-up methodology.
“You guys have delivered a lot of value. I’d say maybe 5× return on the investment, it was a great investment having you here. It still is.”
— Ricardo Arancibia, Co-Founder, Niuro
Results
Over time, Niuro went from no outbound to an active pipeline with multiple closed clients, three of which remain active and ongoing today.
| 409 Leads | Positive prospects, replies, booked meetings, and active pipeline opportunities across the U.S. market |
| 1,379 Replies | From 4,542 new connections, 30.4% reply rate, 29.7% reply-to-lead conversion |
| 6 Clients | 3 major long-term clients (scaling from 1 to 3-5 developers each), 3 smaller engagements |
| $300K | Estimated pipeline revenue generated over 1.5 years, driven primarily by 3 major ongoing client relationships |
| Multiple meetings | Multiple meetings booked throughout the course of the entire collaboration |
The 3 major clients remain active to this day, with ongoing developer placements ranging from 1 to 5 engineers per client. These weren’t one-off wins, they became the core of Niuro’s recurring business.
